In this conversation, Christina Vaughan, founder and CEO of Cultura Creative and partner of IMAGO, explains why the visual industry needs more voices behind and in front of the camera. From Cultura Creative’s mission to diversify imagery to building ethical AI datasets, Vaughan argues that inclusive storytelling is essential for a healthier, more accurate visual culture and offers insights for newcomers navigating a competitive field. Read the full interview to learn Vaughan’s approach to inclusive imagery and ethical AI.
Tag: Creative Photography
2023 Through the Lens of IMAGO Creative
As the year 2023 draws to a close, we invite you to look back at the array of creative highlights from IMAGO Creative.
Timeless Captures: The Artistic Vision of Nicole Woischwill
In an interview with The Game Magazine, Nicole Woischwill shares her artistic narrative and passion for photography. Hailing from the vibrant city of Berlin, Nicole's evocative images are a testament to her deep connection with the art form and its power to evoke raw emotion.
Lens & Business: Insights by Anish Rawat
Anish Rawat, Team Lead for Global Sports & Corporate Partnerships at IMAGO Images, unveils some secrets of the photography industry in this interview. He shares valuable guidance for photographers, helping them navigate the industry's flip side by decoding customer mindsets and unraveling the intricacies of sales.
Shedding Light on Shadows: Unveiling the Secrets of Professional Photography by Sven Pehrs
Sven Pehrs is Head of the Picture Desk at IMAGO and has been involved in the industry for over 20 years. With a passion for photography and extensive experience at the heart of a photo agency, Sven shares his insights and valuable information with photographers and others involved in the industry who wish to learn more about what goes on behind the scenes.
The Soundtrack of a Photograph
The right soundtrack of a photograph can elevate your story. In celebration of Fête de la Musique, we showcase the importance of music in photography through IMAGO's selection of extensive image library and Cézame Music Agency's diverse playlists and provide tips on how to choose music that amplifies the visual story.
IMAGO Creative: Analogue Digital
Indulging in curiosities and reveling in the anticipation, film photography allows room for error, space for experimentation and the element of surprise.
Dennis Ritter Photography: Distilling Creative Freedom
“Photography means everything to me. Capturing the moment, creating an emotional feeling. That's what I love about it.” Introducing our latest creative photographer, Hejritter as part of our NINETYseven Collection.
Talking “Freedom” with Josh Joshua for IMAGO Creative
In search of freedom, creatively and whilst travelling, NINETYseven Collection photographer, Josh Joshua’s pensive creative photography is changing the face of travel shooting.
PRIDE Weekend
As Pride Month comes to a close, the last weekend of June is one to celebrate, remember, stand in solidarity and fight for.









