Exploring the history and evolving nature of fan engagement, FANsided takes a look into the power of fan culture, and how the internet has democratized fan content.
Tag: FANsided
FANsided, Words by Andy Murray
The fan is an intrinsic, irreplaceable part of sport. Without the humble observer, elite competition becomes an unrelenting trudge to the bottom line – a sterile pursuit of results and ever-diminishing (or increasing) numbers.